PITA HEROES SHAWARMA & FALAFEL
NOT ALL HEROES WEAR CAPES.
SOME COME IN PITA.
Project Overview
Pita Heroes was reimagined from an existing concept with a clear ambition to create a grab and go shawarma experience in Seminyak that feels as bold and alive as the streets it serves. The previous identity no longer aligned with that direction, operating within a more niche space that struggled to connect with a broader audience in an already saturated market.
The challenge was not just to redesign, but to redefine. Pita Heroes was built around a playful sense of hero energy, turning everyday pita wraps into something bold, memorable, and full of character. By balancing authentic inspiration with a quirky identity, we created a brand that stands out and confidently occupies its space.
Challenge
The challenge was twofold. The shawarma market was saturated and predictable, while Bali’s island-style brands often felt similar and indistinguishable. Standing out required breaking away from both.
Pita Heroes needed to translate a quirky, energetic personality into a clear and consistent brand system. Without structure, it becomes noise. With the right system, it becomes identity.
Approach
We approached Pita Heroes as a character before we approached it as a brand. The foundation was built around a clear direction: quirky, bold, vibrant, and unapologetically fun. This was never meant to be subtle, but designed to interrupt, engage, and be remembered.
From there, every decision reinforced that character. The identity moves away from conventional restaurant aesthetics, embracing a playful and slightly rebellious visual language that defines how the brand looks and behaves.
BRANDING
Logo redesign
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Iconography
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Packaging Design
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System Application
From Babe to a Heroes
Building the Visual Language
The identity extended far beyond the logo. Bold green paired with high-contrast accents created an energetic and unmistakable visual presence, designed to stand out in a crowded landscape.
Typography reinforced this with strong, condensed letterforms that deliver clarity and impact. Together, these elements form a flexible yet controlled system that stays consistent across all applications.
Making Quirky Scalable
Started wild, stayed wild. Just with a system behind it.
One of the biggest risks in building a “quirky” brand is inconsistency.
To avoid this, we translated the brand personality into a structured system. Every element from layouts to compositions follows a set of underlying rules that ensure coherence across all outputs.
This is where the supergraphic became essential. Acting as a unifying device, it allows the brand to shift across formats while maintaining a recognizable structure. Whether applied to packaging, menus, or social media, the system ensures that the brand always feels like itself.
Not just a wrap. It is part of the show.
Packaging became a key expression of the brand, treated as an extension of storytelling rather than just function. Bold visuals, playful messaging, and unexpected layouts turn everyday items into branded experiences.
From boxes to wraps, each piece reinforces the brand’s energetic and expressive tone, extending its identity beyond the store and into the hands of customers.
Feels Like Heroes, Step into Pita Heroes
You don’t walk into Pita Heroes. You step into it. The physical space is designed to reflect the brand’s personality, carrying the same energy and character found across all touchpoints.
Signage, in-store graphics, and visual elements follow a consistent system, ensuring a seamless transition from digital to physical. The result is a space that feels less like a traditional restaurant and more like a living extension of the brand.
Bringing the Shawarma to Life
The website carries the same energy as the brand, with smooth interactions and playful elements. A unique animation lets users explore the shawarma in detail, turning the site from a functional tool into an engaging experience.
Marketing
Website
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Community Engagement
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SEM & Meta Ads Management
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Social Media
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E-commerce
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Photography
Built to stand out, now it’s just hard to ignore
Community Management & Engagement
We focused on building an engaged community rather than a passive audience. This included actively managing interactions, responding to comments and messages in a timely manner, and fostering two-way communication. The goal was to create a sense of connection and familiarity, positioning Pita Heroes as a brand that listens and engages with its customers.
SEM & Meta Ads Management
Search Engine Marketing and Meta Ads were managed to ensure strong visibility and consistent performance. Campaigns were structured to target relevant audiences, optimize conversions, and maintain efficiency across budgets. The approach combined performance tracking with continuous refinement to improve reach and effectiveness.
Social Media Management
Social media was managed with a focus on consistency, clarity, and alignment with the brand identity. Content was planned and executed to maintain a steady presence, reinforce brand personality, and support ongoing campaigns. Each post was designed to contribute to a cohesive and recognizable visual and communication style.
One Tap Away
E-commerce platforms such as Gojek and Grab were managed to ensure seamless accessibility. This included optimizing menu structure, visuals, and overall user flow to improve ordering experience. The objective was to make the brand easy to find, easy to understand, and easy to purchase from.
Always Camera Ready
Ongoing photo and video production ensured a continuous stream of high-quality content. Visual assets were developed to support both branding and marketing needs, maintaining consistency in tone and style while keeping the brand visually relevant and up to date.
OUTCOME
The transformation of Pita Heroes was not limited to visual identity.
By aligning strategy, design, and communication into a cohesive system, the brand was able to reposition itself entirely within the market. What was once a limited concept became a dynamic, recognizable presence.
500%
Increase in Daily Revenue
250K
Views on Grand Opening Videos